Comparing Pinterest to any other social network is like comparing ๐ŸŽ Apples to ๐Ÿฎ Cows

Pinterest Marketing Framework

โ€Comparing Pinterest to any other social network is like comparing Apples to Cowsโ€.

Pinterest Marketing Framework


Pinterest is like comparing ๐ŸŽ to ๐Ÿฎ

๐Ÿ“Œ This quote speaks to Pinterest beautifully.

๐Ÿ“Œ Pinterest has a lot of people scratching their heads.

๐Ÿ“Œ And a lot of people just plain old ignore it.
Because they don't understand it.

๐Ÿ“Œ The reason they do not understand it is that it is fundamentally different than other social search platforms.

๐Ÿ“Œ Pinterest is a different beast
it runs on different principles than Facebook, Instagram, LinkedIn, and YouTube.
For startersโ€ฆIt's not even a true Social Media Site.

๐Ÿ“Œ It's a Visual Search Engine. Pinterest themselves calls their platform a visual discovery engine.

๐Ÿ“Œ Pinterest is the second largest search engine not owned by Google.

๐Ÿ“Œย Did you realize that Pinterest is the greatest organic search tool on the planet?

๐Ÿ“Œย By design, it is a โ€œVisual Discovery Search Engineโ€.

๐Ÿ“Œย And it is the second largest search engine
not owned by Google. The first two being Google is self and Youtube.

๐Ÿ“Œย Pinterest has recently hit the 300 million active user mark.

๐Ÿ“Œย Pinterest is growing rapidly since its IPO.

๐Ÿ“Œย 93% of Pinterest users have integrated the Pinterest
platform into their day-to-day shopping patterns.

๐Ÿ“Œย Users start their shopping process on Pinterest. Using it to do
research, due diligence, and do-it-yourself tutorials.

๐Ÿ“Œย Many of them use Pinterest to buy products online.

๐Ÿ“Œย Many users taking the mobile app into stores to aid in their purchasing process.

๐Ÿ“Œย And at the end of the day, 87% of those Pinterest users have purchased a product because of the Pinterest platform.

๐Ÿ“Œย Have you used Pinterest to aid you in your shopping decisions, or your shopping research?

QUESTION:ย  ย If so, tell us about it below. Once again Pinterest the greatest organic marketing/search tool on the planet.

๐Ÿ“Œย Don't disregard it. It's growing rapidly and it will dominate the visual search area in the future.

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